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Starbucks service marketing: a cup of coffee makes customers enjoy human feelings.

Starbucks service marketing: a cup of coffee makes customers enjoy human feelings.

During the meeting of Luo Lunyou (right), Mr. Xu Guangyu, General Manager of Uni-President Starbucks, talked freely about the business philosophy. (photo: Tsai Chung-hsien location: Tzu Chi Humanities Center date: September 22, 2012) Xu Guangyu, general manager of Starbucks (left) believes that a sincere and honest attitude can forge a good relationship. (photo: Cai Chongxian location: Tzu Chi Humanities Center date: September 22, 2012)

2014-04-27
What is the position of the coffee bank of China Merchants Bank?

What is the position of the coffee bank of China Merchants Bank?

Recently, China Merchants Bank joined hands with the largest coffee chain in South Korea to launch innovative cooperation with you Caffebene, and the two sides will launch coffee banks in China in the future. The coffee bank of China Merchants Bank has once again explored the possibility of retail operation of the banking industry, and has become another form of network expansion of joint-stock banks. In a sense, Coffee Bank is also the majority of domestic banks at present.

2015-08-12
Coffee shop management knowledge how to decorate the coffee shop?

Coffee shop management knowledge how to decorate the coffee shop?

How can I decorate the coffee shop? The coffee shop is a place for our daily rest. How can we decorate it in order to achieve a relaxing state? Today, the editor of Hangzhou Decoration Company brings you relevant knowledge about how to decorate the coffee shop: (figure: coffee shop decoration design effect map) coffee shop decoration design effect map check key store head status

2015-07-16
Starbucks + Yoshinoya +7-11 = full-time convenience store

Starbucks + Yoshinoya +7-11 = full-time convenience store

Founded in 2011, Full-time Convenience opened hundreds of stores in Beijing in just four years, approaching the boss 7-11; its second-generation stores pioneered the introduction of drinks and fast food systems into conventional convenience stores, subverting people's understanding of traditional convenience store formats and achieving good results. It presents a unique convenience format for consumers, and explains the needs of this era with a new revolution.

2015-05-12
Management and Service of Cafe Human Resource Management of Cafe

Management and Service of Cafe Human Resource Management of Cafe

First, the use of organizations to promote the operation of cafes in the actual operation of cafes, but also through the organizational system, the use of human factors to complete various tasks. And under the mutual division of labor and mutual coordination, we can give full play to the overall team spirit and promote the operation of the cafe. The operation of modern cafes must be able to keep abreast of the rapidly changing market intelligence and the management rules of the cafe itself.

2014-09-19
What do you need to open a coffee shop?

What do you need to open a coffee shop?

What does the coffee shop need? The author made a simple sharing, for a better-run coffee shop not only from the environment, service, coffee machine equipment is also a little more important is to have a more skilled barista.

2014-06-06
There are four tips for coffee franchise operation to teach you to retain customers.

There are four tips for coffee franchise operation to teach you to retain customers.

With the continuous development of coffee culture, more and more coffee franchisees appear in our field of vision, so in many coffee shops, can every one do a prosperous business? The answer is no. The brands, food and atmosphere of each coffee shop are different. If you want to retain customers, you have to work hard in the business! Today, with the serious homogenization of service, set up

2015-07-06
Quality life begins with a cup of coffee every morning

Quality life begins with a cup of coffee every morning

I like the slow pace of life. I like to drink a cup of coffee and eat a sandwich in the coffee shop in the morning. I like to quietly look at the bustling crowd outside the window every day and think about my dream for the future. Music, comfortable seats and considerate service. In the coffee shop I can see the usual different people, there is no noise, just gentle whispers, they are talking about the latest

2015-08-07
Dutch style Cafe A bicycle-themed coffee shop

Dutch style Cafe A bicycle-themed coffee shop

It is interesting to walk in the streets of Holland and enjoy all kinds of bicycles. It is called the kingdom of bicycles, and some people even joke that the Dutch were born on bicycles. Here, from children to the elderly, from postmen to company managers, almost everyone has a bike. Lola Bike Cafe is a coffee shop located in the Hague, the Netherlands. What is special is that

2015-09-07
Dutch Style: A Bicycle-themed Coffee Shop

Dutch Style: A Bicycle-themed Coffee Shop

Walking through the streets of Holland and enjoying the variety of bicycles is a fun thing to do. It is called the kingdom of bicycles, and some even joke that the Dutch were born on bicycles. Almost everyone here, from children to the elderly, from postmen to company managers, has a bicycle. Lola Bike Cafe is a coffee shop located in The Hague, Netherlands.

2014-10-24
Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

Coffee shop opening guide the design, location, service and marketing of cafes of different sizes are different.

If you want to open a coffee shop, you don't know whether to open an independent coffee shop or join a chain, open a pure coffee shop, or run another one. This is the first choice you face at the beginning of your business. If the start-up capital is not considered, in terms of the gross profit margin, the profit of individual stores is similar to that of joining chain stores, because although the unit price is different, if the franchise fee and business area rent are considered at the same time.

2016-01-07
The skills of coffee machine selection and purchase five core elements of coffee machine selection

The skills of coffee machine selection and purchase five core elements of coffee machine selection

The most critical machine for coffee shop operation is the coffee machine. The quality and model of the coffee machine determine the quality and speed of coffee produced by a coffee shop, so for friends who are going to open a shop, they must be cautious in choosing and buying coffee machines. at present, there are many kinds of coffee machines in the market, fully automatic, semi-automatic, imported, domestic mixed, judge the quality of coffee machines, in addition to word-of-mouth reputation.

2015-10-12
Teach you how to play coffee promotion

Teach you how to play coffee promotion

Here are a few promotional principles, if you can make use of it, you will have unlimited money! (1)The choice of promotion time (when) the weekend on the eve of a major holiday, people began to pay close attention to the arrival of the festival, ready for a large number of shopping festival, at this time to promote, easy to attract people's attention, which reflects the attention of promotion. (2)It is better to designate a VIP discount area where

2015-04-10
The preliminary work of opening a coffee shop the content and focus of coffee shop image evaluation

The preliminary work of opening a coffee shop the content and focus of coffee shop image evaluation

No cafe dares to take its decoration and beautification work lightly. Because the main investment of a cafe is spent on store decoration and coffee and beverage procurement; store decoration and coffee and beverage procurement have the most direct contact with customers, therefore, to maintain the freshness and vitality of the store, so that they are often in the best condition, has become the focus of shaping the image of the whole cafe.

2014-12-22
Incubators under the tide of cafes

Incubators under the tide of cafes

On the afternoon of December 4, the weather was slightly colder, while the coffee on the fifth floor of Building A3, Digital Technology Park, Shenzhen High-tech Zone, was filled with a warm atmosphere. Walk into the starting point coffee, is an open office area, each desk is equipped with Internet cables and sockets, small groups of young entrepreneurs come together to work and communicate. In the soft light and relaxed music, it is filled with freedom and sharing.

2015-09-07
Brief introduction of Real Pot Coffee International Coffee Brand

Brief introduction of Real Pot Coffee International Coffee Brand

With the goal of "New Image Coffee Shop", this symbolic trademark has been introduced since September 1990. the oval logo is the round shape of COFFEE's "C". The isolated line in the oval shape is the shape when milk is injected into the coffee cup, symbolizing the friendship between the restaurant and customers. The use of green color is to feel the favor of the earth as the starting point, in order to promote green coffee trees.

2015-08-05
New news of domestic coffee: the first community financial coffee flagship store in China

New news of domestic coffee: the first community financial coffee flagship store in China "Hui Coffee" opened in Shenzhen

On December 4, 2015, Huilian Finance (HK8030), a Hong Kong listed company and professional real estate financial service provider, opened its flagship store in Block C, Building 1, Nanshan Software Industry Base, Shenzhen. Zheng Weijing, Chairman of the Board of Directors of Huilian Finance, Guo Xinru, Executive Director of Huilian Finance, etc. Company executives and investors of Huilian Finance, invited guests,

2015-12-07
Coffee shop sinks to third-and fourth-tier cities, does the sinking scene have a chance to transform the retail industry?

Coffee shop sinks to third-and fourth-tier cities, does the sinking scene have a chance to transform the retail industry?

As the third space in people's life besides living and working, the value of cafes has long exceeded people's initial imagination. Under this background, a variety of characteristic cafes focusing on market segments have also begun to rise. Garage Coffee, 3W and mergers and acquisitions focus on Internet startups, and both Armani and Gucci have their own branded cafes. Just imagine.

2016-07-14
The way of business | he who gets the young gets the world.

The way of business | he who gets the young gets the world.

Needless to say, the development of technology is changing the way people live and consume today, and if they find that the service quality in a coffee shop is too poor or the baristas don't know what they ordered, they will immediately spread the message on their mobile phones. Although baristas will think that this kind of behavior infringes on their personal rights and interests, this is the way of life of the younger generation.

2016-06-20
The way of business | he who gets the young gets the world.

The way of business | he who gets the young gets the world.

Needless to say, the development of technology is changing the way people live and consume today, and if they find that the service quality in a coffee shop is too poor or the baristas don't know what they ordered, they will immediately spread the message on their mobile phones. Although baristas will think that this kind of behavior infringes on their personal rights and interests, this is the way of life of the younger generation.

2016-06-20
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